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Your CRM is the foundation of everything in Superhawk. It supplies the accounts themselves, who owns them, what they are worth, and when they renew. Connect this first.

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What Superhawk pulls in

  • Companies — these become your accounts in Superhawk
  • Contacts — the people at each account, with roles and associations
  • Deals — stage, amount, close date, and renewal date
  • Owners — the CSM or account owner on each record
  • Email activity — threads with contacts at the account

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Prerequisites

  • A HubSpot account with Super Admin or App Marketplace access
  • The integrations permission in your Superhawk workspace

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Connecting

1

Open Integrations

Go to Integrations and find HubSpot under CRM.
2

Click Connect

You will be redirected to HubSpot.
3

Authorize Superhawk

Review the requested permissions and click Connect app.
4

Wait for the first sync

The initial sync pulls your companies, contacts, deals, and history. On a large portfolio this can take a while. Subsequent syncs are incremental.

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Which accounts sync

Superhawk syncs the accounts in scope for your workspace rather than every company in your CRM. Scope is usually defined by account owner, so a company owned by someone outside the configured set will not appear. If an account is missing, this is the first thing to check with your Superhawk representative.
Superhawk never writes to HubSpot on its own. A task can draft a CRM update, but the update only lands when you approve it. See Inbox & Tasks.

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What it feeds

  • Your account portfolio — ARR, renewal dates, owners, stage
  • Account health — commercial context behind a band
  • Signals — stage changes, owner changes, and renewal proximity
  • Briefs — who is at the account, and the commercial position
  • Contacts and emails panels on the account

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Troubleshooting

If OAuth fails, confirm your HubSpot user has Super Admin or explicit App Marketplace access. Users with limited permissions cannot install third-party apps.
If the connection shows needs reauth, the authorisation has expired or been revoked in HubSpot. Reconnect from the Integrations page.