Health tells you how an account is doing. This page is about turning that into a renewal motion: which accounts are at risk, which are coming up, and what to do first.
Working the renewal window
Filter your portfolio by renewal date to see what is landing in the next quarter, then read health alongside it. The four combinations behave very differently:
Insufficient data close to renewal is the case to escalate. A red account is at least legible. An account Superhawk cannot read is one where nobody, including you, knows what is going on.
What churn risk is built from
Churn risk is not a single number. It shows up as a combination of things you can see and act on:
- A red or falling health band, with its factors
- Churn-direction signals — champion gone quiet, executive change, support escalation, usage collapse, contract creation stalling
- Unmet key outcomes — what they said they needed, still undelivered
- Adoption blockers — concrete reasons they have not gone deeper
- Support pressure — escalations and recurring unresolved themes
- Stakeholder concentration — see User Breakdown
The pattern to watch for
The most common preventable churn is not a collapse. It is an account that stays quietly green on usage while:
- the champion stops replying,
- an outcome from the first month is never delivered,
- and nobody has had a real conversation in two quarters.
Superhawk raises each of those separately as signals. The account page is where they add up.
A single quarter’s usage dip is noise more often than not. A usage dip plus a stakeholder change plus an unmet outcome is a pattern, and it is the pattern that is worth a call.
Acting on it
- Read the health verdict and the factors under it.
- Open the signals on the account and check the evidence on each.
- Check open outcomes and action items — what did you promise, and did it happen?
- Check the Inbox. Superhawk will usually have drafted the task already. See Inbox & Tasks.
- Get a meeting, and open the brief before you take it.
