Hawkeye View used to be a standalone report under Reports. It is now a tab on the trial account it describes. See Trial Accounts.
What is on it
Summary
A written read on the evaluation, generated from everything Superhawk has: sessions, calls, emails, and CRM activity. Start here — it is the paragraph you would want a colleague to give you if you were walking into the call cold.Trial health and value realization
The headline assessment, with the components behind it:- Value realization — how far the prospect has got toward the outcomes they came for
- Team engagement — how many people at the company are actually in the product
- Champion activity — whether your main contact is still active
- Friction penalty — how much observed friction is dragging the read down
Key features
Which of your key features the prospect has adopted, and which are still Not Explored. Unexplored key features are the most direct input into what to demo next.Key asks adoption
The things the prospect said they needed, and whether they have actually reached them. See Key Outcomes for the full view.Friction areas
Where the product got in their way, drawn from session activity and errors. Includes sessions with errors and the specific errors encountered, so you can raise them before the prospect does.Users
A breakdown of who is in the product, split into Focused Users and Casual Users, with warnings when a secondary user has disengaged. Concentration in a single user is a common late-stage risk. See User Breakdown.Activity timeline
A chronological view of the evaluation: sessions, calls, emails, and milestones, from trial start onward. Use it to see whether momentum is building or fading.Action required
The specific next steps Superhawk recommends, each with a way to act on it directly — draft an email, schedule a call, or send a message to your team.Reading it well
- Not Explored is more actionable than Adopted. The gap tells you what the next conversation should cover.
- Watch the shape of the timeline, not just the totals. Twenty sessions in week one and none in week three is a very different account from steady weekly usage.
- Single-user concentration is a risk even when engagement looks strong. One enthusiastic evaluator who cannot get colleagues into the product rarely converts.
Related
- Key Outcomes — what they need to see, and whether they have
- Feature Usage — depth and breadth of exploration
- User Breakdown — who is actually evaluating