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Key Outcomes surfaces the most actionable insights across all your trials. Rather than reviewing each trial individually, Key Outcomes gives you a prioritized list of AI-identified patterns that need your attention.

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What Key Outcomes Surfaces

The insights you’ll see in Key Outcomes include:
  • Declining engagement — Trials where product usage or communication frequency has dropped significantly
  • Champion changes — When a key contact at the trial company changes roles, leaves, or becomes less active
  • Feature adoption signals — Notable changes in which features are being used or ignored
  • Positive momentum — Trials showing strong engagement growth or expanding user adoption
  • Timeline alerts — Trials approaching their end date without clear buying signals
Each outcome includes context about why it was flagged and which trial it relates to.

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How to Use Key Outcomes

1

Navigate to Reports

From the sidebar, click Reports to open the reports section.
2

Click Key Outcomes

Select Key Outcomes from the available report types.
3

Review prioritized insights

Outcomes are listed in priority order, with the most urgent items at the top. Each insight includes a summary, the affected trial, and the underlying data signals.
4

Take action on each outcome

Click into an outcome to see recommended actions. You might need to schedule a call, send a follow-up, or adjust your trial strategy.
5

Mark outcomes as addressed

Once you’ve acted on an outcome, mark it as addressed. This keeps your Key Outcomes list focused on what still needs attention.
Check Key Outcomes at the start of each day to stay on top of the most important changes across your trials. It is the fastest way to know where to focus your time.

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How Outcomes Are Generated

Key Outcomes are produced by Superhawk AI’s AI agents. The agents analyze data across all your trials and identify patterns that stand out — things that are changing, things that look unusual, or things that match known risk or success patterns. For more on how AI agents work, see Interpreting Results. To understand the full analysis behind any outcome, open the related Trial Analysis Report.